Comfort Meets Sustainability
Who They Are
While shopping for her new home, ettitude Founder Phoebe Yu was disappointed by the lack of sustainable fabrics she was coming across. No matter where she looked, she struggled to find anything that met her sustainable values, let alone fabrics that were also soft and affordable. Realizing there was a gap in the market, Phoebe set to work with fellow ettitude co-founder Kat Dey. Together, using their entrepreneurial know-how, passion for sustainability, and years of experience working with textiles, they launched ettitude’s CleanBamboo™ in 2014.
Bamboo is a bit of a sustainability superhero. Not only does it grow incredibly quickly, requires minimal water to thrive, and absorbs more carbon per acre than traditional hardwood forests, but it can also be used to craft everything from cooking utensils, alternative construction materials, and incredibly soft, durable fabrics. However, ettitude's CleanBamboo™ goes even further than that. Made from 100% organic bamboo, ettitude also crafts CleanBamboo™ in a non-toxic and closed-loop system, recollecting up to 98% of water used in processing. Compared to generic cotton, ettitude’s fabric uses 500x less water, and produces 52% fewer carbon emissions!