ettitude

Comfort Meets Sustainability

Who They Are

While shopping for her new home, ettitude Founder Phoebe Yu was disappointed by the lack of sustainable fabrics she was coming across. No matter where she looked, she struggled to find anything that met her sustainable values, let alone fabrics that were also soft and affordable. Realizing there was a gap in the market, Phoebe set to work with fellow ettitude co-founder Kat Dey. Together, using their entrepreneurial know-how, passion for sustainability, and years of experience working with textiles, they launched ettitude’s CleanBamboo™ in 2014.

Bamboo is a bit of a sustainability superhero. Not only does it grow incredibly quickly, requires minimal water to thrive, and absorbs more carbon per acre than traditional hardwood forests, but it can also be used to craft everything from cooking utensils, alternative construction materials, and incredibly soft, durable fabrics. However, ettitude's CleanBamboo™ goes even further than that. Made from 100% organic bamboo, ettitude also crafts CleanBamboo™ in a non-toxic and closed-loop system, recollecting up to 98% of water used in processing. Compared to generic cotton, ettitude’s fabric uses 500x less water, and produces 52% fewer carbon emissions!


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Why We Like Them

There’s no other way to say it: ettitude’s CleanBamboo™ is a total game-changer in the sustainable fabrics world. Not only is it a soft, durable fabric with a clean and impressive production process, but it does all that without compromising on the environment. At its start, ettitude’s bamboo is not only 100% EcoCert organic, but is exclusively sourced from FSC Certified forests, meaning the bamboo was grown and harvested using sustainable practices that provide environmental, economic, and social benefits. Then, the bamboo is taken to a local facility, where it is crushed into a pulp, dissolved to release fibers using a non-toxic solvent, and then woven into yarn. By carefully measuring and tending to the manufacturing process, ettitude can ensure a near-perfect closed-loop system, recollecting around 98% of the water used! Plus, in 2020, ettitude launched Loop, a textile recycling pilot program, to introduce even more sustainability into their materials sourcing.

While their products are designed in Melbourne and Los Angeles, their products are all ethically made in China, right where their bamboo is grown. Sourcing and processing in the same country minimizes unnecessary carbon emissions that occur during transportation. ettitude’s partners are all certified by global third-party auditors like BSCI, WRAP, and SEDEX. Plus, they all work to ettitude’s own Supplier Code of Conduct, based on the standards of the International Labor Organization, United Nations Universal Declaration of Human Rights, and industry best practices. These standards apply to everyone in ettitude’s supply chain, from farm to factory, including subcontractors and sub-suppliers.

Of course, ettitude’s dedication to sustainable materials goes further than their own products, too. ettitude uses offcuts from their production to create reusable drawstring packaging, and has sought out how to eliminate virgin plastic whenever possible. Plastic buttons have been replaced by plant-based tagua nut buttons, while their down alternative is made from exclusively recycled water bottles (GRS 4.0 RPET).

To top it all off, ettitude is a fellow 1% for the Planet member, meaning they donate 1% of revenue to non-profits and organizations that help protect and repair our planet. While ettitude has always made efforts to minimize carbon emissions in their supply chain, even offsetting before it was a well-known process, they’re now committed to being Carbon Neutral Certified as well as becoming a Certified B Corp by the end of 2021!

  • Sustainably Harvested
    Sustainably Harvested
  • No GMO
    No GMO
  • 1% for the Planet
    1% for the Planet
  • Charitable
    Charitable
  • Safe & Fair Labor
    Safe and Fair Labor
  • Sustainable Manufacturing
    Sustainable Manufacturing
  • OEKO-TEX
    OEKO-TEX
  • Low Impact Dyes
    Low Impact Dyes
  • Bamboo
    Bamboo

Some or all of the ingredients or materials used to produce this item have been sustainably harvested. Sustainable practices involve managing land in ways that prevent overharvesting, preserve the natural ecosystems and animal habitats, and ensure a sustainable harvest for the future.

This product is made without the use of Genetically Modified Organisms. The process of using GMO’s involves manipulating the DNA of plants, animals, and other organisms to produce benefits such as an ability to tolerate herbicides or produce their own pesticides. GMO’s have been deemed as unsafe by many developed nations.

This company partners with 1% for the Planet, a nonprofit organization that helps promote environmental stewardship. Members commit to donating at least 1% of their sales to the program, which helps connect them to high-impact environmental nonprofits across the globe.

This company donates a portion of their time or profits to charitable efforts in their community or abroad.

We support safe and fair labor practices when producing sustainable products. This company cares for their workers by fostering a safe work environment and providing their employees with fair wage.

Some or all of the energy used to make this product is produced via renewable energy sources such as solar, wind, or hydropower.

The OEKO-TEX® Standard 100 is a global independent certification system that regulates the use of harmful chemicals for yarns, fabrics, and finished textiles. Products with this certification meet rigorous environmentally friendly standards, as well as human-ecological health standards. OEKO-TEX® also creates standards based on the item’s proximity and sensitivity of the skin. For example, OEKO-TEX® holds baby clothing to a higher standard than an outer coat. For a product to earn this certification, all parts of the product must meet the criteria, including parts of clothing such as buttons, linings, threads, etc.

 

Companies can adopt multiple practices to dye their textiles and products in a more environmentally safe way. Low impact dyes usually do not contain toxins such as heavy metals, plasticizers, fluorocarbons, and formaldehyde. Sustainable dyes can also be water or plant based, or use less water than conventional dyeing methods.

As a member of the grass family, bamboo is one of the fastest growing plants on earth. It requires no irrigation, pesticides or fertilizers to grow, and can be harvested within 3-5 years, as compared to approximately 30+ years for traditional hardwoods. Bamboo is extremely adaptable and produces more oxygen per acre than large tree species, while using a fraction of the water to grow. Its durable and lightweight qualities make bamboo a great alternative for hard wood products!

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