B Fresh Gear

A Fresh take on Sustainability

Who They Are

It all started with an average conversation about style over a few beers between two friends, Brian (B), a hip hop musician and enthusiast, and John (Fresh), a retro thrift shopper. Together, their unique styles formed a cool, hip look, and from there, B Fresh Gear was born!

Brian, John, and the B Fresh Team aim to recreate the retro look of thrift shop finds while designing vibrant contemporary fashion. Instead of giving off the musty old vibe of a 1960’s trench coat, B Fresh works to develop a hip look for the current generation to rock.

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Why We Like Them

B Fresh Gear’s success is a great representation of how a small business can succeed at making super cool products in a sustainable way. The B Fresh team thinks outside the box, and offers fun, contemporary fashion using recycled and renewable materials. This brilliant group has turned a desire for vibrant, unique fashion into a distinct brand for those that want to look good, while doing good.

From some seriously fly shades made with bamboo or repurposed skateboards, to bright bucket hats made from hemp, B Fresh puts an emphasis on making their products from eco-friendly materials. For example, hemp and bamboo require little to no pesticides, herbicides, or irrigation to grow–making them light on resource use but heavy hitters in the eco-fashion industry! We love B Fresh Gear’s ingenuity, and we believe that they have a bright (and funky) future in the realm of sustainable fashion.

  • FSC Certified Wood
    FSC Certified Wood
  • Reclaimed Wood
    Reclaimed Wood
  • Bamboo
  • Hemp

Products with the Forest Stewardship Council certification are made from or with wood sourced from FSC managed forests. FSC standards ensure the respect and wellbeing of indegneous peoples, forest workers, and local communities. Harvesting in certified forests maintains the ecological functions of each habitat. FSC prohibits the use of pesticides, GMOs, and the conversion of forests to plantations. As a third party, not-for-profit agency, FSC provides nonbiased audits of forest management.

Reclaimed wood utilizes lumber left over from furniture, barrels, barns, buildings, and other wooden structures to create new buildings, furniture, and decorations. This provides a second life to wood that would otherwise be discarded, prevents new trees from being cut down, and diverts waste. Products using reclaimed wood have unique character, and reflect the history of their previous lives.

As a member of the grass family, bamboo is one of the fastest growing plants on earth. It requires no irrigation, pesticides or fertilizers to grow, and can be harvested within 3-5 years, as compared to approximately 30+ years for traditional hardwoods. Bamboo is extremely adaptable and produces more oxygen per acre than large tree species, while using a fraction of the water to grow. Its durable and lightweight qualities make bamboo a great alternative for hard wood products!

This high-yield crop grows quickly and usually doesn’t rely on harsh pesticides and fertilizers, making it a dependable renewable resource. The cannabis plant produces more fiber per acre than common textile crops like cotton and flax, and actually adds nutrients to the soil instead of depleting them! Hemp is strong, breathable, and moisture wicking, and it requires minimal dye during fabric production due to its high absorbency qualities.

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